The 10xHealth Program Modules
The intensive, 10-months program is inspired by the Moonshot approach by Astro Teller and comprises nine modules, where each module consists of a full day of lectures and workshops at Medicon Village followed by individually tailored follow-ups with participating companies.
The modules are led by experts in the respective fields, with the support of SmiLe Venture Hub and Medicon Village Innovation’s own experienced employees and coaches.
The ‘Moonshot Approach’
“Moonshot thinking is a mindset that challenges individuals to believe in achieving what initially seems impossible. It’s not literal, but rather an emotional blueprint to look beyond the visible and pursue seemingly unreasonable answers that could redefine humanity.”
– Lessons from X
Modules
The program consists of eight modules. Each module is led by experts in the respective fields, with the support of SmiLe Venture Hub and Medicon Village Innovation’s own experienced employees and coaches.
Module 1
Kicking off your Scale up journey
Led by Good Accelerator (Anna Philipson and the 10xHealth team)
Date: 26 August 2025
Module 2
Strategy and business model innovation
Led by Lund University School of Economics and Management (Thomas Kalling and Craig Mitchell), Speaker: NanoEcho (Linda Persson)
Date: 18 September 2025
Module 3
People and governance
Led by SmiLe Venture Hub (Magnhild Owman ), Scaling Life Sciences (Martin Stenfeldt)
Date: 21 October 2025
Module 4
Strategic finance and health economics for impact
Led by SmiLe Venture Hub (Thomas Unt and Åke Bengtsson)
Date: 20 November 2025
Module 5
Regulatory strategy and commercialisation
Led by GBA Key2Compliance, Scaling Life Sciences (Martin Stenfelt)
Date: 27 January 2026
Module 6
Sustainability and storytelling for impact
Led by Albaeco (Louise Hård af Segerstad and Fredrik Moberg), and Chiaro (Giuseppe Marzio)
Date: 3 March 2026
Module 7
AI and cybersecurity for executives
Led by Secure By Q (Janne Karppinen and Petter Larsson), and Aistrateg Malmö (Dennis Westerberg)
Date: 16 April 2026
Module 8
Final countdown for growth
Led by Good Accelerator (Anna Philipson)
Date: 21 May 2026
Experts
New experts will be added in coming months
Good Accelerator
Good Accelerator is a platform that focuses on building successful businesses and organizations by harnessing the power of diverse individuals and spreading good leadership principles. They compare their philosophy to a cooperative school of fish where each individual contributes to maintaining course and adapting to changes without losing momentum.
Anna Philipson, CEO and Founder, Good Accelerator
Anna has worked as a CEO, other executive management roles, and in board positions within the telecom and other fast-paced industries, both in Sweden and internationally. Among other responsibilities, she has overseen Telia’s billion-dollar investment in fiber and served as the head of Telia’s sales and service division with over 3000 employees.
Lund University
Lund University, founded in 1666, stands among the world’s top universities with 45,000 students and 8,600 staff spread across Lund, Helsingborg, Malmö, and Ljungbyhed. Offering a diverse array of programs and courses, Lund fosters interdisciplinary collaboration, evident in its strong international partnerships spanning 75 countries.
Thomas Kalling,Professor of Strategy ,Lund University School of Economics and Management
Thomas Kalling is a Professor of Strategic Management at the Lund University School of Economics and Management. He has led research for the past 25 years in partnership with industry on strategic change, focusing on macro shifts such as deregulation, technology, digitalization, sustainability, globalization, and more. He has over 20 years of experience in executive education within strategic management and organization.
Craig Mitchell, Programme Director – Masters Programme in Entrepreneurship and Innovation at Sten K. Johnson Centre for Entrepreneurship at Lund University
Craig Mitchell is an entrepreneurship educator and lecturer at the Lund University School of Economics and Management. He is responsible for a leading Master’s Programme in Entrepreneurship and Innovation. With over 15 years’ experience teaching entrepreneurship and innovation, he has a passion for start-ups, scale-ups and corporate innovation. A self-confessed start-up geek currently teaching design thinking, business model innovation, business idea testing, value propositioning, pitch deck design and ideation.
Business Sweden
Business Sweden helps Swedish companies expand globally and supports international companies looking to invest and grow in Sweden. With a presence in the 50 most promising markets worldwide, they have been driving international business success for over 40 years.
For Swedish companies, Business Sweden provides strategic advice, sales execution, and operational support to accelerate global revenue growth. Startups rely on their expertise to shorten time to market, identify new revenue streams, and mitigate risks.
By being on the ground where business happens, Business Sweden helps companies seize opportunities and close deals in the world’s most dynamic markets.
Emma Hemmingson
Emma Hemmingson is a Senior Project Manager at Business Sweden, specializing in healthcare and life sciences. She supports Swedish companies in their international expansion by for example navigating global business opportunities, fostering public-private partnerships, and developing market entry strategies. Emma has 15 years of experience leading business development projects within healthcare and life sciences across markets.
Chiaro
Chiaro is a leading European communication agency specializing in strategic storytelling for the health and life sciences sectors. With deep industry expertise, they help companies craft compelling narratives that drive engagement, build trust, and accelerate growth in a competitive global market.
Giuseppe Marzio, Founder Chiaro
Giuseppe Marzio, PhD, is the founder of Chiaro. He has worked with CEOs of leading organizations in the health & life sciences sector, from startups to VCs to large corporations, helping them secure major investments, close high-value deals, and drive success.An Amazon bestselling author and keynote speaker, he champions the power of stories to build a healthier planet.
Aistrateg Malmö
Aistrateg Malmö AB is a specialist consultancy in generative AI, helping organisations understand, adopt, and harness the transformative power of this technology. Through executive briefings, hands-on workshops, and continuous trend monitoring, Aistrateg provides leadership teams and boards with both strategic foresight and practical tools. The firm acts as a trusted AI strategy partner to established enterprises and emerging startups alike, with a strong emphasis on building smarter, more efficient workplaces – often within tight resource constraints.
Under the Zello Systems brand, Aistrateg develops AI-powered assistants that allow users to interact with their organisation’s own data in natural language – speeding up access to knowledge and enhancing decision-making across the board.
Dennis Westerberg, Founder & CEO, Aistrateg Malmö
Dennis Westerberg is the founder and CEO of Aistrateg Malmö AB – a respected advisor and in-demand speaker on generative AI among Sweden’s business leaders and public sector executives. With a background as a teacher, entrepreneur and author, Dennis combines technical fluency with strong communication skills and a deep commitment to real-world impact.
His mission is to make AI a practical, everyday tool – not just a technological curiosity. As the driving force behind Zello Systems, he leads the development of AI-driven assistants and serves as a strategic sounding board for executive teams looking to integrate AI into leadership, communication, and decision-making processes.
Secure By Q
Secure By Q empowers organizations to navigate the complexities of modern and digital risks with unmatched consultancy expertise and integrated solutions. Specializing in security, risk management, and compliance, they provide cutting-edge advisory and professional services tailored to both leading enterprises and the public sector.
As a trusted partner in digital security, Secure By Q is not only the consultancy of choice for industry leaders but also a premier destination for top risk and security talent. Their innovative approach ensures organizations stay ahead in an ever-evolving digital landscape.
Janne Karppinen, Director, Secure By Q
Janne Karppinen is a seasoned risk and security advisor with over 20 years of global experience. Janne excels in modern and digital risk management, offering unparalleled expertise across various security domains. His leadership and technical acumen have driven the success of numerous projects in cyber security, travel security, and incident response. Known for his focused, engineer-oriented approach and excellent communication skills, Janne delivers impactful advice to diverse clients. Currently, he advises state agencies, regulated industries, and global tech companies. Janne Karppinen is an inspiring speaker ready to share his wealth of knowledge and experience. Director and co-founder at Secure by Q.
Petter Larsson, Director, Co-Founder, Secure By Q,
Petter Larsson is an advisor in leadership, strategy, and future-ready risk management, security, and compliance, with a robust background in national and international risk and security. Petter’s expertise spans modern and digital risk management, enabling digital transformation, and providing insightful advice drawn from both private and public sectors. His global experience in challenging environments has honed his ability to deliver actionable recommendations and high-level governance insights. Additionally, Petter is a valued strategic coach and a friendly challenger in self-leadership and group development, emphasizing the human element in security. With international board experience, he ensures a strong business- and organization-centered approach to risk and security. Currently, Petter advises on modern and digital risk, cyber and information security, compliance and crisis preparedness, and is a sought-after speaker renowned for his extensive knowledge and inspiring presentations. Director and co-founder at Secure by Q.
Albaeco
Albaeco is a non-profit organisation with expertise in sustainable development and research communication on social-ecological systems, resilience, and transformations in the Anthropocene. Albaeco was part in founding the Stockholm Resilience Centre at Stockholm University in 2007, and has operated for more than 25 years in making research insights applicable to different societal actors, including businesses, government agencies, and educators.
Louise Hård af Segerstad, Co-founder & Co-Director, Albaeco
Louise is co-founder and co-director of Albaeco, and a resilience expert and science communicator. Among other things, she has worked with resilience analysis of municipal food supply and educated many different businesses about what sustainability is in a changing, complex world. Also working for Stockholm Resilience Centre (SRC) as a communications strategist.
Fredrik Moberg, Co-founder & Co-Director, Albaeco
Fredrik is co-founder and co-director of Albaeco. He holds a PhD in coral reef ecology/natural resources management from Stockholm University. He works as director at Albaeco and also as a researcher and senior communications advisor at the Stockholm Resilience Centre. Moberg is a specialist in biodiversity, ecosystem services, and resilience of social-ecological systems, with extensive experience advising companies on sustainable innovation and business strategies.
GBA Key2compliance
GBA Key2Compliance makes complex regulatory processes easier for Medical Device, IVD, and Pharma companies. With over 80 dedicated professionals in Scandinavia and Germany, the company provides expert consulting and specialized training to support businesses in achieving compliance and growth.
As a trusted partner, GBA Key2Compliance prioritizes client success, ensuring a smooth regulatory journey guided by expertise and customer-centric values. As a full-service provider, the company offers expertise in Quality Assurance (QA) for IVD, Medical Devices & Pharma, Regulatory Affairs, Biological Safety, Clinical Development, and Training & Courses. With a strong focus on small and growing companies, GBA Key2Compliance provides tailored solutions to help businesses navigate regulatory challenges with confidence.
SmiLe Venture Hub
SmiLe Venture Hub is a leading venture hub dedicated to supporting life science startups in advancing healthcare. By fostering a dynamic community of passionate innovators, SmiLe provides comprehensive support, including expert coaching, state-of-the-art labs, and access to a global network of industry partners and investors.
Operating on a no-equity basis, SmiLe offers a neutral and independent platform for startups to develop and launch groundbreaking health innovations, ensuring founders retain full control of their ventures while benefiting from world-class resources and mentorship.
Thomas Unt, Deputy CEO of SmiLe Venture Hub and CEO of SmiLe Inject Capital
Thomas Unt is the Deputy CEO of SmiLe Venture Hub and the CEO of SmiLe Inject Capital. With a strong background in finance, life science, retail, entrepreneurship, and innovation, Thomas brings a wealth of expertise to his leadership roles.
He has over 10 years of experience in the financial industry, combined with a proven track record in entrepreneurial development. His experience includes responsibility for venture capital acquisition, IPOs, and corporate structure.
Before joining SmiLe, Thomas served as CEO and COO for multiple startups within the finance and life science sectors, where he honed his skills in driving growth and innovation. His leadership and multi-silo competencies make him a key figure in shaping the future of life science startups and investments.
Magnhild Owman, People and Culture Coach, SmiLe Venture Hub
Magnhild Owman brings expertise in recruitment and organizational development, helping companies build strong leadership foundations and drive sustainable growth. Her experience in global onboarding at Qlik and HR strategy at Web Manuals equips her to guide businesses through rapid expansion and foster high-performance cultures. Magnhild’s strategic approach enhances organizational effectiveness, supporting long-term growth across all business stages.
Åke Bengtsson, Senior Business Advisor, SmiLe Venture Hub
Åke Bengtsson is an entrepreneurial and innovative senior executive with extensive experience as both CFO and CEO. He has a proven track record of developing and transforming international operations within highly competitive industries.With strong analytical skills, Åke excels at identifying emerging trends and opportunities, which he then translates into clear strategies that drive increased shareholder value. His leadership is marked by a focus on growth, transformation, and achieving lasting impact across organizations.
Scaling Life Sciences
Scaling Life Sciences is a growth advisory firm and publishing house supporting life sciences ventures through expert-led workshops, training programs, board and leadership evaluations, and 1:1 leadership advisory. Drawing from insights in Scaling Life Sciences, the company helps scaleups succeed by aligning product, market, and people for sustainable growth.
Martin Stenfeldt, Founder, Scaling Life Sciences
Martin Stenfeldt brings 30 years of global life science experience, spanning 15 years in corporate roles and 15 years in startups and scaleups, including multi-year postings in the US and Germany. An M.Sc. in Business Administration & Economics, he is passionate about venture building, fundraising, commercialization, international expansion, and fostering strong people and culture within life science companies. As the author of Scaling Life Sciences and an award-winning entrepreneur, Martin empowers life science ventures with insights drawn from real-world experience and a commitment to helping life science ventures scale successfully.